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His journey takes him far in Indian legend, into the meaning of friendship and brotherhood, and into a secret that even Kincade might not be ready to believe. A former assistant chief of police for the Aspen Police Department, he is the president of the Chandler Marketing Company. Michael Chandler is the president of the Chandler Marketing Company. He has won forty-one Silver Microphone awards for outstanding advertising. Chandler has lectured and presented seminars for over twenty-five years to universities, corporate retreats, and state and national banking conventions.
Thanks for your response. Can you elaborate on what you mean by strategy? Most graphic design is done in the service of something — achieving objectives of some kind for a client. Those objectives, for example, might be to sell a product, enhance the reputation of a company, garner positive public attention, aid in clarity, enhance accessibility, etc. Almost all good design is conceived and implemented in ways that help accomplish the objectives driving the projects.
This requires developing the strategies necessary to do so. Design not solidly based upon underlying strategic thinking is often not much more than an exercise in making something look pretty.
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In my opinion, too few design schools stress critical, strategic thinking, and way too many designers fail to make it a top-level concern in their work. All of that may help a client get more sales, stand out from competitors, etc. I agree wholeheartedly. They just assume anything they think of can be done by any designer.
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This problem compounds itself when working in illustration. But why not turn the tables? Then we can become specialists in that area s and charge more.
Anduarto May 23, , pm 1. Just-B May 23, , pm 2. Anduarto May 23, , pm 3. Just-B May 23, , pm 4. Neverman May 24, , pm 5. Printing was the fastest growing industry in Florida last year.
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Just-B May 24, , pm 6. Neverman May 28, , pm 7. I certainly agree with that. Good design jobs are hard to find.
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PrintDriver May 28, , pm 8. Neverman May 28, , pm 9. There are even fewer designers who know about accessibility.